Develop Your Short Sale Marketing Strategy In Today's Shifting Market
Tuesday, January 17, 2012
12:00pm - 1:30pm EST
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Today's shifting market is bring more distressed properties on the market. Working with Distress Sellers is a different strategy then working traditional real estate. This session will share with you how to attract, connect, and communicate with homeowners facing foreclosure.
In this information-packed session you will receive visuals and marketing strategies on how to target market and farm for foreclosure clients and build a web, offline and social media marketing plan that drives more business.
Industry, web and marketing strategist Tricia Andreassen will show you....
• How to understand the emotional mindset of the seller and how to tailor your marketing to their needs.
• Develop a website that captures quality leads and builds the relationship with the distressed seller.
• Understand why an email follow up campaign is critical to build trust with the homeowner.
• How to get ranked on the search engines so you can capture traffic and leads for this target market.
•How to implement a PR campaign to attract sellers to your expertise.
•Ideas on how to research the local market to uncover sellers in a distressed state.
•Create a print strategy campaign that will allow you to go "straight to market."
• Learn Social Media strategies that can generate leads and sales.
You’ll leave this session with a solid plan of action to market to foreclosure clients.