How To Create an Interfusion Marketing® Strategy
What this course covers:
You will walk away from this course with a solid action plan on how to blend and weave your website, web marketing, offline marketing and social media into a cohesive system. A workshop setting environment, students will have a deliverable plan to work from.
• Understand your vision of business and who you want to target
• Create main buttons on your homepage to show them they have come to the right place
• Build content and site navigation that PROVES it
• Sprinkle in Engagement Point (AKA calls to action) to compel visitors to click through
• Hook up an automated email follow up to the specific engagement point so you build
rapport and raise conversion
• Understand IDX and the strategy behind it. How to leverage it for lead capture.
• Use domain names to capture more leads
• Leverage “calls to actions” by blending them throughout all marketing channels
• Take the guess work out of a social media marketing and advertising strategy
(Craigslist, Facebook, blogging, video)
• Steps to stay cutting-edge in your plan of attack so you Re-invent, Re-tool and
Re-focus with Consistency